The Tourism Development Corporation (TDC) functions as an excellent catalyst for tourism development in Barbados by directing member contributions in support of qualified, sustainable overseas marketing and on-island product enhancement initiatives, with the view to: -
To be the Catalyst for
To Continuously Improve the
TDC supports marketing initiatives targeted at regional and international tourist markets that seek to promote Barbados as a desirable tourism destination. Support is generally directed towards the production and distribution of collateral material and/or to an advertising campaign that has a direct call-to-action to convert potential visitors into actual bookings. With respect to product enhancement initiatives, TDC generally provides support to maintain and/or improve the accessibility, facilities, security and overall aesthetics of the island’s tourism product. These initiatives seek to create a more enjoyable atmosphere for visitors, thereby enhancing the overall holiday experience and the likelihood of generating higher levels of repeat business.